Privacy Policy

1. Online Payments

At Ruf & Tuf, we ensure secure and reliable payment processing.

  • We use trusted third-party payment gateways to process online payments.
  • We do NOT store your card details on our servers.
  • All payment data is encrypted and processed in compliance with PCI-DSS (Payment Card Industry Data Security Standard).
  • Your transaction data is only used to complete your purchase and is not stored afterward.

2. Errors & Pricing Policy

We strive to provide accurate product and pricing information. However:

  • Errors (pricing, descriptions, or availability) may occur.
  • If an item is listed at an incorrect (lower) price, we reserve the right to:
    • Cancel the order
    • Refuse fulfillment

This ensures we do not incur losses due to system or human errors.

3. Brand Identity

Ruf & Tuf is a house of fashion brands, offering:

  • Our own in-house collections
  • Carefully curated partner brands

We reserve the right to update or expand our brand portfolio at any time while maintaining our commitment to quality and trust.

4. Updates to This Policy

  • We may update this policy periodically
  • Any major changes will be:
    • Posted on our website
    • Communicated via email (if required)

We recommend reviewing this page regularly.

5. Information We Collect

We may collect the following information:

5.1 Personal Information

  • Name
  • Email address
  • Phone number
  • Shipping & billing address
  • Country & city
  • IP address

5.2 Payment Information

  • Billing name & address
  • Payment method

⚠️ Important:
We never store credit/debit card details. These are handled securely by our payment partners.

6. How We Collect Information

We collect data in the following ways:

  • Directly from you (when placing orders, contacting support, etc.)
  • Automatically via:
    • Cookies
    • Google Analytics
    • Browser tracking tools
  • From third parties (e.g., social media integrations)

7. How We Use Your Information

We use your information to:

  • Process and confirm your orders
  • Provide customer support
  • Improve website experience
  • Personalize content and product recommendations
  • Send updates, offers, and promotions
  • Ensure security and prevent fraud

8. Marketing Communication

  • You may receive promotional emails, SMS, or offers
  • You can opt out anytime by contacting us
  • Transactional messages (order updates, confirmations) will still be sent

9. Sharing of Information

We may share your data with:

9.1 Service Providers

  • Payment processors
  • Logistics partners
  • IT & support services

9.2 Brand Partners

Since we work with multiple brands, your order details may be shared with relevant vendors for fulfillment.

9.3 Legal Authorities

If required:

  • To comply with law
  • To prevent fraud
  • To protect our business

9.4 Business Transfers

In case of merger/sale, customer data may be transferred as part of business assets.

10. Cookies & Tracking

We use cookies and tools like:

  • Google Analytics

To:

  • Understand customer behavior
  • Improve website performance
  • Enhance user experience

11. Third-Party Links

  • Our website may contain links to external websites
  • We are not responsible for their privacy practices
  • Please review their policies before sharing information

12. Data Security

We implement strict security measures to:

  • Protect your personal data
  • Prevent unauthorized access
  • Maintain data integrity

13. Your Rights

You may:

  • Request access to your data
  • Ask for corrections
  • Opt out of marketing communications

14. Contact Us

For any privacy-related concerns:

📧 Email: rufandtufofficial@gmail.com

15. Jurisdiction

  • This policy is governed by the laws applicable in Pakistan
  • Any disputes shall be subject to the jurisdiction of local courts